LIMITATION BREAKING OFFER

LIMITATION BREAKING OFFER

The Limitation Breaking Offer We all know the story of the two shoe salesmen.  Told in many variants, two shoe salesmen were sent to a foreign country to assess the market.  Their respective responses,: “It’s a disaster! Nobody here wears shoes.” “Nobody here wear...
BUILD BUYER PERSONAS FOR SALES SUCCESS

BUILD BUYER PERSONAS FOR SALES SUCCESS

Still talking AT your buyers? There’s no better way of alienating customers than by telling them what they need. This approach may have worked back in the day when companies were the only authority on products or solutions to problems. The Internet has changed all...
WHICH TOP SALES TREND WILL YOU IMPLEMENT THIS YEAR?

WHICH TOP SALES TREND WILL YOU IMPLEMENT THIS YEAR?

#1 SALES TREND: KNOW YOUR CUSTOMER In 2021, buyer-centric B2B companies will have the advantage. It’s no longer enough to simply present the features of your product. The trend is to make them directly relevant to the buyer. This means you have to know your buyer...
DISCOUNTING IS BAD FOR SALES

DISCOUNTING IS BAD FOR SALES

How to avoid panic-driven sales techniques. Many B2B business owners believe that less expendable income naturally demands lowering of prices. The reaction, when encountering reduced margins and fewer sales, is to offer discounts to buyers. Special offers and...