FLOCUTION SALES SOLUTION – WHAT’S IT WORTH?

FLOCUTION SALES SOLUTION – WHAT’S IT WORTH?

FLOCUTION SALES SOLUTION – WHAT’S IT WORTH? What is it worth focusing on sales growth rather than cost savings? I am not proposing for a minute that we should not be careful with expenses but what if we rather direct that energy to growing sales? Let’s say your...

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DISCOUNTING IS BAD FOR SALES

DISCOUNTING IS BAD FOR SALES

Many B2B business owners believe that less expendable income naturally demands lowering of prices. The reaction, when encountering reduced margins and fewer sales, is to offer discounts to buyers. Special offers and 2-for-the-price-of-one deals become the go-to for the average business trying to shore up sales.

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HOW TO GET YOUR BUYERS’ ATTENTION … AND KEEP IT!

HOW TO GET YOUR BUYERS’ ATTENTION … AND KEEP IT!

For successful sales, start by knowing WHO you are targeting. Buyer personas will give you the insight to create powerful targeted marketing messages.  Your sales conversation will be more successful if you understand the pain points and real needs of your buyer, and adjust your messaging accordingly.

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