We all know the story of the two shoe salesmen. Told in many variants, two shoe salesmen were sent to a foreign country to assess the market.
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BUILD BUYER PERSONAS FOR SALES SUCCESS
There’s no better way of alienating customers than by telling them what they need. This approach may have worked back in the day when companies were the only authority on products or solutions to problems.
WHICH TOP SALES TREND WILL YOU IMPLEMENT THIS YEAR?
In 2021, buyer-centric B2B companies will have the advantage. It’s no longer enough to simply present the features of your product. The trend is to make them directly relevant to the buyer. This means you have to know your buyer really well.
IMPROVE SUPPLY CHAIN & INVENTORY MANAGEMENT RESULTS
Various KPI’s are implemented to measure the performance of Supply Chain Managers and Warehouse Managers. The KPI’s that are implemented are intended to drive the behaviour of the supply chain.
DISCOUNTING IS BAD FOR SALES
Many B2B business owners believe that less expendable income naturally demands lowering of prices. The reaction, when encountering reduced margins and fewer sales, is to offer discounts to buyers. Special offers and 2-for-the-price-of-one deals become the go-to for the average business trying to shore up sales.
HOW TO GET YOUR BUYERS’ ATTENTION … AND KEEP IT!
For successful sales, start by knowing WHO you are targeting. Buyer personas will give you the insight to create powerful targeted marketing messages. Your sales conversation will be more successful if you understand the pain points and real needs of your buyer, and adjust your messaging accordingly.
FLOCUTION SALES SOLUTION – WHAT’S IT WORTH
What is it worth to focus on sales growth rather than on cost savings? I am not proposing for a minute that we should not be careful with expenses but what if we direct that energy rather to growing sales?
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