WHICH TOP SALES TREND WILL YOU IMPLEMENT THIS YEAR?

WHICH TOP SALES TREND WILL YOU IMPLEMENT THIS YEAR?

#1 SALES TREND: KNOW YOUR CUSTOMER In 2021, buyer-centric B2B companies will have the advantage. It’s no longer enough to simply present the features of your product. The trend is to make them directly relevant to the buyer. This means you have to know your buyer...
HOW TO GET YOUR BUYERS’ ATTENTION … AND KEEP IT!

HOW TO GET YOUR BUYERS’ ATTENTION … AND KEEP IT!

A buyer’s attention is precious. How will you get it? And how will you keep it? For successful sales, start by knowing WHO you are targeting. Buyer personas will give you the insight to create powerful targeted marketing messages.  Your sales conversation will...