DISCOUNTING IS BAD FOR SALES

DISCOUNTING IS BAD FOR SALES

How to avoid panic-driven sales techniques. Many B2B business owners believe that less expendable income naturally demands lowering of prices. The reaction, when encountering reduced margins and fewer sales, is to offer discounts to buyers. Special offers and...
HOW TO GET YOUR BUYERS’ ATTENTION … AND KEEP IT!

HOW TO GET YOUR BUYERS’ ATTENTION … AND KEEP IT!

A buyer’s attention is precious. How will you get it? And how will you keep it? For successful sales, start by knowing WHO you are targeting. Buyer personas will give you the insight to create powerful targeted marketing messages.  Your sales conversation will...